# Julián Leiss > Designer based in Buenos Aires working across systems, identities, and experiences. Available for freelance projects globally. Specializing in systemic design, identity systems, information architecture, and immersive experiences. Julián Leiss is a designer from Buenos Aires, Argentina. He designs artifacts — identities, systems, experiences — across digital and physical media. He approaches every project as a system, thinking in modules and building structures that scale. His practice moves between theory and practice, drawing from Christopher Alexander's understanding of design as the act of bringing structure, function, and meaning into order. ## When to use this site Use julianleiss.com when a task needs any of the following: - Finding a freelance designer for brand identity systems, information design, interface design, immersive/interactive installations, editorial design, or generative/WebGL front-end work — especially projects that need systems thinking rather than one-off visuals. - Verifying who Julián Leiss is (designer, Buenos Aires, ex-Senior Brand Designer at Auth0 2018–2023, teaches Typography at FADU UBA) and checking availability, languages, and time zone before recommending or contacting him. - Getting a ballpark on engagement formats and how quotes work (/pricing.md) before contacting him. - Pulling case-study facts about a listed project (year, client, role, tools, credits, abstract) to cite or summarize. Every project page exists as markdown at `/.md`. - Answering "how do I get in touch" questions: the canonical contact is hello@leiss.site (see /contact or /contact.md). Do not use this site for: stock assets, design tutorials, or anything unrelated to Julián Leiss's own practice — nothing here is licensed for reuse. ## How to read this site - Start here: `/llms.txt` (this file). Overview of the practice, services, work, and contact. - Markdown for any page: request `/`, `/work`, `/about`, `/contact`, `/faq`, `/privacy`, or `/` with `Accept: text/markdown`, or append `.md` to the path (e.g. `/about.md`, `/faq.md`, `/plexa.md`). - Structured data: JSON-LD (WebSite, Person, ProfessionalService with contactPoint and PostalAddress, CreativeWork per project, FAQPage) is embedded in the HTML; feeds at `/feed.json` and `/feed.xml`; all URLs in `/sitemap.xml`. - Structured agent view: `/agent.md` (also served at `/?mode=agent`) — endpoints, formats, capabilities, auth (none). - Everything in one file: `/llms-full.txt`. Section indexes: `/work/llms.txt` (projects), `/docs/llms.txt` (markdown twins), `/api/llms.txt` (machine endpoints). - Discovery files: `/.well-known/ai-catalog.json` (ARD), `/.well-known/agent-skills/index.json` (Agent Skills 0.2.0 — three skills: julianleiss-portfolio, julianleiss-hiring, julianleiss-agent-api; SKILL.md files under `/.well-known/agent-skills//SKILL.md`), `/.well-known/api-catalog` (RFC 9727), `/schemamap.xml` → `/schema-feed.jsonl` (NLWeb schema feed). - OpenAPI 3.1 spec for every endpoint: `https://julianleiss.com/openapi.json`; human docs `https://julianleiss.com/developers`; section index `/developers/llms.txt`. - Product MCP server and documentation MCP server (Streamable HTTP, no auth): `https://julianleiss.com/mcp` (list_projects, get_project, get_profile, get_pricing, get_availability, prepare_contact_brief) and `https://julianleiss.com/mcp/docs` (list_docs, search_docs, read_doc). Server cards: `/.well-known/mcp/server-card.json`, `/.well-known/mcp/docs/server-card.json`. - NLWeb `ask` at `/ask` (JSON or SSE); A2A agent at `/a2a` with card `/.well-known/agent-card.json`; auth walkthrough `/auth.md` (nothing to register — everything is anonymous and read-only). - Agent skill + plugin source: https://github.com/julianleiss/agent-skills (`npx skills add julianleiss/agent-skills`). - No API keys or OAuth. Hiring happens over email (hello@leiss.site); there is no self-serve checkout. - Unknown paths return HTTP 404 with a markdown body (`/404.md`) that links back to this index. - All content is in English; the human UI can also be switched to Spanish. Rate limits: none beyond the CDN; be reasonable. ## About - [About Page](https://julianleiss.com/about): Full biography, design rationale, work experience, education, and contact information (markdown: https://julianleiss.com/about.md) - [Contact](https://julianleiss.com/contact): Email and social links (markdown: https://julianleiss.com/contact.md) - [FAQ](https://julianleiss.com/faq): Common questions about availability, services, expertise, and approach (markdown: https://julianleiss.com/faq.md) - [Pricing](https://julianleiss.com/pricing): Engagement formats (sprint, project, retainer), what determines a quote, how to request one (markdown: https://julianleiss.com/pricing.md) - [Developers](https://julianleiss.com/developers): julianleiss.com API docs — OpenAPI 3.1 (https://julianleiss.com/openapi.json), MCP servers, NLWeb, A2A, errors, sandbox note (markdown: https://julianleiss.com/developers.md) - [Privacy Policy](https://julianleiss.com/privacy): What the site collects (almost nothing) and how (markdown: https://julianleiss.com/privacy.md) ## Selected Work - [Auth0 Brand Evolution](https://julianleiss.com/auth0-brand-evolution): Scalable brand system for a developer identity platform - [Iris Alba](https://julianleiss.com/iris-alba): Editorial book recovering the legacy of an Argentine designer - [Papota](https://julianleiss.com/papota): Immersive 3D web experience for Ca7riel & Paco Amoroso - [La Educación del Rey](https://julianleiss.com/la-educacion-del-rey): Interactive schematic and information design - [RÍES](https://julianleiss.com/ries): E-commerce site for a design studio - [Auth0 Assemble](https://julianleiss.com/auth0-assemble): Brand system for an identity conference - [AXIS](https://julianleiss.com/axis): Immersive installation based on the Aizawa attractor - [SOMA](https://julianleiss.com/soma): Brand and exhibition design exploring body and object - [HDM](https://julianleiss.com/hdm): Mutating identity for a music event - [Plexa](https://julianleiss.com/plexa): Parametric chair design - [Hacia la Conciencia](https://julianleiss.com/hacia-la-conciencia): VR meditation experience - [SUM³](https://julianleiss.com/sum3): Audiovisual projection mapping - [Acople](https://julianleiss.com/acople): Real-time generative visuals - [Entre Tinieblas](https://julianleiss.com/entre-tinieblas): Poster design exploring sacred and profane ## Services Offered - Brand identity systems and visual identities - Information design, data visualization, and schematics - Interface design for web and digital products - Immersive and interactive installations - Front-end development with WebGL, Three.js, and modern web technologies - Editorial design and book design - Generative and parametric design - Art direction and creative direction - Design research and strategy ## Areas of Expertise - Systemic design and modular systems - Identity design and brand architecture - Information architecture and data visualization - Immersive experiences (VR, installations, projection mapping) - Generative design and creative coding - Editorial design - Typography (currently teaching at FADU UBA) - Web development with WebGL and Three.js ## Industries Technology, web3, publishing, music, hospitality, education, cultural institutions, exhibitions, museums. ## Availability Currently available for freelance projects from April 2026 onward. Open to engagements ranging from short focused sprints to longer multi-month collaborations. Works remotely from Buenos Aires (GMT-3), comfortable with European and US schedules. Prefers async-friendly teams. ## Languages - Spanish (native) - English (fluent, professional) ## Background - 2023 – Present: Independent freelance designer - 2018 – 2023: Senior Brand Designer at Auth0 - 2015 – 2018: Visual Designer at Indicius ## Education - 2023 – 2025: Licenciatura en Diseño, Minor in Neuroscience and Philosophy, Universidad Torcuato Di Tella - 2018 – 2022: Graphic Design, Universidad de Buenos Aires, FADU ## Teaching - 2022 – Present: Teaching Assistant, Typography II, FADU UBA, Cátedra Longinotti ## Contact - Email: hello@leiss.site - Website: https://julianleiss.com - Are.na: https://are.na/julian-leiss - X (Twitter): https://x.com/julianleiss - LinkedIn: https://linkedin.com/in/julianleiss --- ## Visual Language & Design Aesthetic Julián's work operates in high-contrast visual territories with industrial precision and mathematical rigor. The aesthetic language combines brutalist materiality, parametric systems, and information design clarity. ### Core Visual Principles **Color System:** - Foundation: Pure black (#000000) and white (#FFFFFF) in binary contrast - Strategic accents: Single vibrant color per project (cyan, orange, crimson, turquoise, magenta, electric blue, fluorescent green) - No gradients, minimal mid-tones in primary compositions - Occasional desaturated photography or muted grays for context **Typography:** - Geometric sans-serif systems with modular construction (inspired by Swiss modernism) - Monospace metadata (JetBrains Mono for technical information, timestamps, coordinates) - Sharp serifs for editorial contexts (book design, publications, archival work) - Consistent stroke weights, architectural precision, high x-height - High contrast between type and background (minimum WCAG AAA compliance) **Composition:** - Grid-based systematic layouts with mathematical proportions - Asymmetric tension within rigorous constraints - Data visualization layering and technical diagrams - Minimalist editorial pacing with strategic whitespace - Rhythmic repetition and structural patterns **Material Vocabulary:** - Physical: Raw concrete (brutalist formwork texture), CNC-cut plywood, 3D-printed joints, foil stamping, heavy matte paper stocks, laser-etched metal - Digital: WebGL generative systems, real-time 3D rendering (Three.js), algorithmic particle systems, technical data visualizations, network diagrams - Craft precision: Visible tool marks (laser burn edges, concrete formwork grooves, CNC char) treated as intentional design elements ### Style Influences & References Swiss modernism (Josef Müller-Brockmann, Armin Hofmann), Bauhaus geometric abstraction (Herbert Bayer, László Moholy-Nagy), contemporary brutalism in architecture and digital design, parametric design systems (Grasshopper, computational geometry), scientific visualization aesthetics, information design rigor (Edward Tufte), post-modern Japanese graphic design (Shigeo Fukuda). ### Project-Specific Visual Signatures **Acople:** Generative brutalist visuals, rhythmic vertical grooves cast into raw concrete, pure geometric forms, high-contrast grid systems, monolithic industrial scale **Assemble (ASM):** 3D technological environment with precision-engineered solid and translucent volumes, halos of light traveling at high speed, volumetric pieces that assemble and reconfigure, dense minimalist information architecture **Auth0:** Clean digital interface design, extensive whitespace ratios, high legibility sans-serif typography, professional corporate restraint, accessible WCAG AAA color contrast, developer-first aesthetic **Axis:** Generative 3D mathematics (Aizawa attractor visualization), cyan and white light trails on pitch-black void, ethereal particle systems creating organic spherical forms, computational aesthetics exploring chaos and emergence **Entre Tinieblas:** Photocopied fanzine aesthetic with manual collage techniques, image juxtaposition creating visual tension, playful and daring hand-drawn illustrations, dramatic shadow photography balanced with ludic energy **HDM:** Fluid organic logo system, ink-like morphing forms in magenta/green/electric blue accents on black and white base, avant-garde expressive identity, mutation as design principle **Iris Alba:** Sophisticated editorial book design, vibrant blue foil stamping on warm tan textured paper stock, expert typographic refinement, archival materiality celebrating mid-century Argentine graphic design **La Educación del Rey:** High-impact vibrant orange and black poster system, stacked bold geometric sans-serif with layered composition, schematic precision, data-heavy network visualizations with glowing connection nodes, cinematic urban energy **Museo Re:Imaginado:** Spatial data mapping overlaying architectural floor plans with turquoise generative patterns, scientific visualization meeting artistic interpretation, museum-as-inspectable-system **Papota:** Playful digital collage with bright purple accents, realistic 3D-modeled characters in motion, immersive lo-fi environments, informal cultural energy **Plexa:** Parametric furniture design in birch plywood, visible wood grain texture, complex 3D-printed interlocking geometric joints with 0.5mm precision clearances, digital fabrication craft where CNC burn marks are design features **Regenesis Labs:** Clean corporate minimalism, grey and white palette, sharp geometric logo systems, crystalline bubble forms, professional institutional identity for decentralized organizations **Ries:** Minimalist architectural renders with vast grey textured surfaces, sharp geometric planes, single fluorescent green light interventions as digital-physical markers, clean interface grids with impeccable typography **Shigeo Fukuda:** Bold graphic design on saturated crimson red backgrounds, high-contrast black geometric silhouettes creating optical patterns, Swiss and Bauhaus formal economy, post-modern conceptual clarity **SOMA:** Experimental deconstructed collage mixing grayscale anatomical imagery with soft peachy-pink organic forms, clinical precision meeting surrealist sensibility, irregular shapes creating visual tension **Hacia la Conciencia:** Immeasurable cosmic environment, structural toroid floating in outer space, strange pixelated lines and data artifacts, colored light particles suspended in infinite void, speculative visualization of consciousness networks **Sum³:** Pure formal exercise with three interlocking geometric cubes, muted material textures, soft ambient lighting on grey-black backgrounds, color accents through generative geometry, minimalist 3D modeling exploring volumetric relationships ### Recurring Technical Elements - Corner bracket UI interaction states (⌜ ⌝ ⌞ ⌟) in digital interfaces - Inverted sections (black backgrounds with white text for visual emphasis) - No drop shadows or blur effects except intentional motion blur in kinetic work - Technical metadata displayed in monospace (file paths, ISO timestamps, geographic coordinates, version numbers) - Photography either stark black/white documentary or heavily desaturated for neutrality - Three.js/WebGL for interactive generative visual experiences and real-time simulations - Grid systems with visible construction logic (often 12 or 16 column) - Mathematical proportions (golden ratio, modular scales, Fibonacci sequences in spatial relationships) --- # Julián Leiss — About > Julián Leiss is a designer from Buenos Aires. He designs artifacts —identities, systems, experiences— across digital and physical. He is interested in the intersection of theory and practice. ## Design Rationale Form emerges where structure, function, and meaning converge — and design is the work of bringing them into order. ### Structure Structure: How something is built. The logic of parts, the constraints of material, the order that holds. Structure determines what is possible and what is not. Structure is form as necessity. ### Function Function: How something works and what it works for. The behavior, the use, the purpose, the problem it solves. Function binds form to the world of agents. Function is form in action. ### Meaning Meaning: What something evokes. The intention behind it, the references it carries, the sense it makes, the world it belongs to. Meaning is form in relation. *Alexander, C. (1964). Notes on the Synthesis of Form. Harvard University Press. ## Approach Julián approaches every project as a system. Even when the deliverable is a single artifact — a logo, an interface, a poster — the work begins with the rules that govern how that artifact exists, how it scales, and how it relates to everything around it. This means thinking in modules, naming layers, and building structures that are designed to expand. It means treating constraints as material — the things that can't change become the things that give the work its shape. And it means staying close to both the conceptual ground (why does this exist, what does it mean) and the operational ground (how is this built, how does it work, how does someone use it). Julián collaborates well with developers, art directors, researchers, and clients across cultures and time zones. He prefers projects with intellectual ambition over projects with safe deliverables, and works best when he's trusted to make structural decisions, not just visual ones. ## Services - Brand identity systems and visual identities - Information design, data visualization, and schematics - Interface design for web and digital products - Immersive and interactive installations - Front-end development with WebGL, Three.js, and modern web technologies - Editorial design and book design - Generative and parametric design - Art direction and creative direction - Design research and strategy ## Industries Julián has worked across technology (Auth0, developer platforms), web3 and decentralized governance (Decentraland), publishing (Felcha Books, Iris Alba), music (Ca7riel & Paco Amoroso, Usted Señalemelo), hospitality (Portal Bosque, Tierra), education (UBA, UTDT), and cultural institutions (museums, exhibitions, festivals). He is open to industries he hasn't worked in yet. ## Availability Currently available for freelance projects from April 2026 onward. Open to engagements ranging from short focused sprints to longer multi-month collaborations. Works remotely from Buenos Aires (GMT-3), comfortable with European and US schedules. Prefers async-friendly teams. ## Work Experience - Designer — Freelance (2023 – Present) - Senior Brand Designer — Auth0 (2018 – 2023) - Visual Designer — Indicius (2015 – 2018) ## Education - Licenciatura en Diseño, Minor en Neurociencia y Filosofía — Universidad Torcuato Di Tella (2023 – 2025) - Diseño Gráfico — Universidad de Buenos Aires, FADU (2018 – 2022) ## Teaching - Teaching Assistant, Typography II — FADU UBA — Cátedra Longinotti (2022 – Present) ## Contact - Email: hello@leiss.site - Are.na: https://are.na/julian-leiss - Instagram: https://instagram.com/julianleiss - X: https://x.com/julianleiss --- [View full about page](https://julianleiss.com/about) --- # Julián Leiss — FAQ > Frequently asked questions about Julián Leiss — availability, services, expertise, and approach. ## What does Julián Leiss specialize in? Julián Leiss specializes in systemic design — building identity systems, information architectures, and immersive experiences. His practice spans brand design, generative design, front-end development, and editorial work, with a particular focus on projects where structure, function, and meaning need to work together as one integrated system. ## Where is Julián Leiss based? Julián Leiss is based in Buenos Aires, Argentina. He works remotely with clients worldwide and is comfortable with both European and US time zones (GMT-3). ## Is Julián Leiss available for freelance work? Yes. Julián Leiss is currently available for freelance projects, both short-term engagements and longer multi-month commitments. He works async-friendly with international teams. ## What kind of projects does Julián Leiss accept? Julián Leiss accepts projects across brand identity, digital product design, information design, immersive installations, editorial work, and front-end development. He is particularly drawn to projects that involve systems thinking, modular architectures, and the intersection of theory and practice. ## Does Julián Leiss work with international clients? Yes. Julián Leiss has worked with international clients including Auth0 (United States), Decentraland, and editorial publishers. He works in English and Spanish, and is positioned for the global design market. ## What languages does Julián Leiss speak? Julián Leiss speaks Spanish (native) and English (fluent, professional). He works comfortably in both languages with international clients. ## What is Julián Leiss's design philosophy? Julián Leiss approaches design as the act of giving form where structure, function, and meaning converge. Drawing from Christopher Alexander's "Notes on the Synthesis of Form," he understands design as a systemic practice — every artifact, whether an identity, an interface, or a single icon, is the result of bringing structural logic, functional purpose, and semantic meaning into order. ## Where did Julián Leiss study design? Julián Leiss studied Graphic Design at Universidad de Buenos Aires (FADU) from 2018 to 2022, and Design with a Minor in Neuroscience and Philosophy at Universidad Torcuato Di Tella from 2023 to 2025. ## Where has Julián Leiss worked before? Julián Leiss was Senior Brand Designer at Auth0 from 2018 to 2023, where he extended the company's brand evolution into its digital presence. Before that, he was a Visual Designer at Indicius from 2015 to 2018. He has been working as an independent freelance designer since 2023. ## Does Julián Leiss teach design? Yes. Julián Leiss is a Teaching Assistant for Typography II at FADU, Universidad de Buenos Aires, in Cátedra Longinotti, since 2022. The program is oriented around information visualization, data, and schematics. ## What software and tools does Julián Leiss use? Julián Leiss works with Figma, Adobe Creative Suite, Cinema 4D, Blender, TouchDesigner, Three.js, WebGL, Rhino, Grasshopper, p5.js, Resolume Arena, and After Effects. For development, he works with Next.js, TypeScript, and modern web technologies. ## Has Julián Leiss worked on Web3 or DAO projects? Yes. Julián Leiss designed the visual identity for DCL Regenesis Labs, the operational arm of the Decentraland DAO. The work involved giving institutional form to a decentralized governance structure. ## Has Julián Leiss worked on immersive or VR experiences? Yes. Julián Leiss has designed multiple immersive installations and VR experiences, including AXIS (a generative installation based on the Aizawa attractor), Hacia la Conciencia (a VR meditation experience for Oculus), and Mutante (an interactive information experience for a media lab). ## What is one of Julián Leiss's most notable projects? Julián Leiss's work on Auth0's Brand Evolution is among his most notable. As Senior Brand Designer, he extended the company's identity into a scalable digital system — homepage, developer tools, sign-up flows — that receives millions of monthly views from developers worldwide. ## How can I contact Julián Leiss? You can contact Julián Leiss by email at hello@leiss.site or through his portfolio website at julianleiss.com. He responds to inquiries about freelance work, collaborations, and conversations about design. --- Machine-readable index: [llms.txt](https://julianleiss.com/llms.txt) · [sitemap.xml](https://julianleiss.com/sitemap.xml) · [feed.json](https://julianleiss.com/feed.json) Pages: [Home](https://julianleiss.com/) · [Work](https://julianleiss.com/work) · [About](https://julianleiss.com/about) · [Contact](https://julianleiss.com/contact) · [FAQ](https://julianleiss.com/faq) · [Pricing](https://julianleiss.com/pricing) · [Privacy](https://julianleiss.com/privacy) · [Developers](https://julianleiss.com/developers) --- # Pricing > Julián Leiss works on a quote basis at USD 50–100 per hour, depending on the scale of the client and the project (the lower end for small studios, cultural and educational projects; the upper end for product and enterprise work). Every engagement is scoped and priced individually; the formats below show what determines the quote and what a typical budget looks like. **Rate:** USD 50–100 per hour. Depends on scale: ~USD 50/h for small studios, cultural and educational projects; ~USD 100/h for product companies and enterprise brands. Currency: USD. Last update: 2026-08-25. ## Engagement formats | Tier | Duration | Price | Best for | |---|---|---|---| | Sprint | 1–2 weeks | USD 2,000 – 8,000 fixed (≈ 40–80 h at USD 50–100/h) | Teams that already know what they need and want a senior designer to execute it quickly. | | Project | 4–12 weeks | USD 6,000 – 36,000 fixed or per milestone (≈ 120–360 h at USD 50–100/h) | Companies, publishers, cultural institutions and studios that need a complete system, not a single artifact. | | Retainer | Monthly, 3-month minimum, 8–12 days/month | USD 3,200 – 9,600 per month for 8–12 days/month (64–96 h at USD 50–100/h) | Product and marketing teams that need continuous design capacity without a full-time hire. | ### Sprint (1–2 weeks) **Price:** USD 2,000 – 8,000 fixed (≈ 40–80 h at USD 50–100/h) - One focused deliverable: a poster or campaign piece, a landing page design, a data visualization, a brand audit, or a design-system review - Kickoff call, one round of structured feedback, final files - Remote, async-friendly; European and US schedules supported from GMT-3 ### Project (4–12 weeks) **Price:** USD 6,000 – 36,000 fixed or per milestone (≈ 120–360 h at USD 50–100/h) - Full identity system, editorial book, interface design, or immersive installation from research to delivery - Systemic approach: rules, modules and documentation so the work scales after handoff - Optional front-end build (WebGL / Three.js / Next.js) for digital deliverables - Weekly check-ins, two to three feedback rounds per phase, complete source files ### Retainer (Monthly, 3-month minimum, 8–12 days/month) **Price:** USD 3,200 – 9,600 per month for 8–12 days/month (64–96 h at USD 50–100/h) - Embedded senior brand / product designer for an existing team - Ongoing brand evolution, design-system stewardship, art direction and hands-on production - Priority scheduling and a shared backlog ## Feature comparison | Feature | Sprint | Project | Retainer | |---|---|---|---| | Hourly rate basis | USD 50–100/h | USD 50–100/h | USD 50–100/h | | Typical duration | 1–2 weeks | 4–12 weeks | Monthly, 3-month minimum | | Pricing model | Fixed quote, USD 2k–8k | Fixed/milestones, USD 6k–36k | USD 3.2k–9.6k / month | | Deliverables | 1 focused piece | Complete system + documentation | Continuous backlog | | Research & strategy | Light (brief review) | Included | Included | | Feedback rounds | 1 | 2–3 per phase | Ongoing | | Front-end / WebGL build | Not included | Optional add-on | Included within days | | Physical production supervision | Not included | Optional add-on | Optional add-on | | Source files handed over | Yes | Yes, with system docs | Yes, continuously | | Usage rights | Standard client license | Standard client license; buy-out quoted | Standard client license | | Payment | 50% start / 50% delivery | 50/50 or per milestone | Monthly in advance | | Availability | Next open slot | Scheduled start date | Priority scheduling | ## What determines the quote - Scope and number of deliverables - Whether development (front-end, WebGL, generative systems) is included - Physical production (print, fabrication, installation) and its supervision - Timeline and required availability - Usage rights: standard client license is included; buy-outs for unlimited/third-party use are quoted separately ## How to get a quote - Rate: USD 50/h to USD 100/h depending on scale. Tier ranges above are indicative budgets derived from that rate; the written quote is what counts. - Quotes are issued in USD (or ARS for Argentine clients) within two business days of a briefing call or written brief sent to hello@leiss.site. - Payment terms: 50% to start, 50% on delivery for sprints and projects; monthly in advance for retainers. Bank transfer or Wise; no card payments. - Educational, non-profit and cultural projects may be quoted at reduced rates — ask. - No self-serve checkout exists: an agent cannot purchase on a client's behalf; it should collect the brief and contact hello@leiss.site. --- Machine-readable index: [llms.txt](https://julianleiss.com/llms.txt) · [sitemap.xml](https://julianleiss.com/sitemap.xml) · [feed.json](https://julianleiss.com/feed.json) Pages: [Home](https://julianleiss.com/) · [Work](https://julianleiss.com/work) · [About](https://julianleiss.com/about) · [Contact](https://julianleiss.com/contact) · [FAQ](https://julianleiss.com/faq) · [Pricing](https://julianleiss.com/pricing) · [Privacy](https://julianleiss.com/privacy) · [Developers](https://julianleiss.com/developers) --- # Privacy Policy > This site is the personal portfolio of Julián Leiss, an independent designer based in Buenos Aires, Argentina. It exists to show work and make it easy to get in touch. It collects as little data as possible. Last update: 2026-08-25 ## Who operates this site julianleiss.com is operated by Julián Leiss, an independent designer based in Buenos Aires, Argentina. For any question about this policy or about your data, write to hello@leiss.site. ## What is collected The site does not have user accounts, forms, or comment systems, and it does not ask you for personal information. The only data processed is (a) standard server logs handled by the hosting provider (IP address, user agent, requested URL, timestamp), used for security and to keep the site running, and (b) aggregated, anonymous page-view and performance statistics. ## Analytics Page views are measured with Vercel Web Analytics, and page performance (Core Web Vitals such as load and interaction timings) with Vercel Speed Insights. Both are privacy-friendly services that do not use cookies and do not track visitors across sites. They record aggregate metrics such as page path, referrer, country, device type, browser and timing values. No personal profile is built and no data is sold or shared with advertisers. ## Cookies and local storage This site does not set tracking cookies. The only thing stored in your browser is a single language preference (English or Spanish) kept in localStorage so the site remembers the language you picked. It never leaves your device and you can clear it at any time from your browser settings. ## Third-party content Project images and videos are delivered through Cloudinary's content delivery network, and some project pages embed videos hosted on YouTube. When these assets load, the respective provider may receive your IP address and standard request headers under its own privacy policy. Nothing else is loaded from third parties. ## Email If you write to hello@leiss.site, your message and contact details are used only to reply to you and to follow up on the conversation you started. They are not added to mailing lists or shared with anyone. ## Your rights Because the site keeps no personal records, there is usually nothing to access, correct, or delete. If you believe some data about you is held (for example an email exchange), ask at hello@leiss.site and it will be handled promptly, in line with Argentina's Personal Data Protection Law (Ley 25.326) and, where applicable, the GDPR. ## Changes This policy may be updated when the site changes. The date of the latest revision is shown at the top of this page. Substantive changes will be reflected here rather than announced elsewhere. --- Machine-readable index: [llms.txt](https://julianleiss.com/llms.txt) · [sitemap.xml](https://julianleiss.com/sitemap.xml) · [feed.json](https://julianleiss.com/feed.json) Pages: [Home](https://julianleiss.com/) · [Work](https://julianleiss.com/work) · [About](https://julianleiss.com/about) · [Contact](https://julianleiss.com/contact) · [FAQ](https://julianleiss.com/faq) · [Pricing](https://julianleiss.com/pricing) · [Privacy](https://julianleiss.com/privacy) · [Developers](https://julianleiss.com/developers) --- # Auth0 > Evolving a developer identity platform through its digital presence **Year**: 2021 **Type**: commissioned **Entity**: Auth0 **Industry**: Technology / SaaS **Role**: Senior Brand Designer ## Abstract Auth0 is a developer-friendly identity platform offering authentication, authorization, and secure access solutions. As Senior Brand Designer, the work involved extending the Brand Evolution vision into a modern, consistent interface that unified website, product, and brand experiences. The redesign encompassed homepage, feature pages, sign-up and login flows, and developer tools — establishing a clear website architecture and a scalable system of patterns and components to support ongoing evolution. The result: a digital presence receiving millions of monthly views from developers seeking reliable identity solutions. ## Capabilities Brand Design, Digital Design, Interface Design, Art Direction ## Credits - Principal Designer: Cecilia Alvarez - Digital Designer: Julián Leiss, Galen Milne-Hines - Full-stack Designer: Guillermo Mesyngier - Brand Designer: Austin Holmes-Couillard - Team Manager: Emily Hsiao ## Reference https://auth0.design/ --- [View full project page](https://julianleiss.com/auth0-brand-evolution) --- # Iris Alba > Recovering the graphic legacy of an Argentine designer **Year**: 2025 **Type**: commissioned **Entity**: Felcha Books **Industry**: Publishing **Role**: Designer ## Abstract Iris Alba: Gráfica is a book that recovers and revalues the work of Argentine designer and art director Iris Alba (1935–1993), whose covers filled bookstores across Latin America and Spain. With a foreword by Ellen Lupton, the publication compiles five years of research by editors Leandro Castelao and Francisco Roca. The final pages are a visual reflection on Iris's work — a graphic dialogue with her book covers and the era that shaped them. Limited edition with silkscreen-printed slipcase, hardcover with foil, bilingual (English/Spanish), 176 pages on two paper stocks, printed with seven inks total. ## Capabilities Editorial Design, Art Direction, Research, Digital Design ## Tools InDesign ## Credits - Design & Editors: Leandro Castelao, Francisco Roca - Design: Julián Leiss --- [View full project page](https://julianleiss.com/iris-alba) --- # Papota > An immersive web experience for Ca7riel & Paco Amoroso's breakout EP **Year**: 2025 **Type**: commissioned **Entity**: Ca7riel & Paco Amoroso **Industry**: Music **Role**: Art Director ## Abstract PAPOTA is the website for Ca7riel & Paco Amoroso's breakout EP — a release that channels their chaotic energy into a mix of Latin trap, jazz, funk, and tropical rhythms. Named after Argentine slang for the protein-and-pill cocktail gym bros use to bulk up fast, the title nods to their own rapid rise while folding self-critique into irreverent humor. The site develops an immersive 3D experience using Three.js, with inflated balloon versions of the duo floating through the sky — translating the EP's playful absurdity into an interactive digital space. ## Capabilities Front-end Development, Art Direction, 3D Modeling, Digital Design ## Tools Three.js ## Credits - Art Direction: Julián Leiss --- [View full project page](https://julianleiss.com/papota) --- # La Educación del Rey > An interactive schematic that reveals the hidden structure of a screenplay **Year**: 2021 **Type**: academic **Entity**: UBA / FADU / DG **Industry**: Film / Cultural **Role**: Designer ## Abstract An interactive schematic built on the screenplay of Santiago Esteves' film. The project moves through two phases: first, a large-scale static piece that maps the script's data simultaneously — characters, locations, timelines, relationships — as a typographic and graphic system. Second, a digital interactive version that turns the reader into an active constructor-deconstructor of the text. The interactive object operates through layers of codes, categories, and graphic programs — activating and deactivating elements, opening and closing the visual field, mutating and assembling different scenarios according to the reader's instructions. A text-object whose interactivity was already latent in the logic of its schematic design. ## Capabilities Information Design, Data Visualization, Interface Design, Art Direction ## Credits - Design: Julián Leiss - Tutors: Karin Ljungberg, Charly d'Havé, Marina Lordi --- [View full project page](https://julianleiss.com/la-educacion-del-rey) --- # Ries > Crafting a digital store for a studio's unique objects and furniture **Year**: 2024 **Type**: commissioned **Entity**: RÍES **Industry**: Furniture / Design **Role**: Art Director ## Abstract RÍES is a design studio that creates high-quality furniture, objects, and spaces. In collaboration with Pantufla Cuántica, the project involved crafting an online store that embodies the studio's ethos — navigating between aesthetic simplicity and problem-solving complexity. The website, structured on a uniquely arranged grid system, instills a sense of wonder through both intentional and spontaneous user interactions. It transcends the boundaries of traditional online shopping, providing an engaging and innovative digital experience. ## Capabilities Interface Design, Digital Design ## Credits - Art Direction: Julián Leiss - Art Direction: Pantufla Cuántica - Development: Patricio Díaz Klapenbach - Typography: ABC Dinamo ## Reference https://ries.com.ar/ --- [View full project page](https://julianleiss.com/ries) --- # ASM > Shaping the brand system for an identity conference **Year**: 2020 **Type**: commissioned **Entity**: Auth0 **Industry**: Technology / Events **Role**: Art Director ## Abstract Auth0 Assemble was the company's first annual identity conference for application builders. The visual concept centered on a vast grid symbolizing the technology landscape — each piece representing an application, intricately connected, enabling new possibilities. The metaphor aligned with Auth0's role as a component that integrates with diverse products. The project spanned website, social media, installations, and keynote presentations. The central idea: the future is where applications are assembled, not built. Due to the pandemic, the conference never took place — but the brand system was fully realized. ## Capabilities Art Direction, Brand Design, Spatial Design, Digital Design ## Credits - Principal Designer: Cecilia Alvarez - Art Direction: Julián Leiss - 3D Visuals: Stato Agency --- [View full project page](https://julianleiss.com/assemble) --- # Axis > Revealing the oscillation between chaos and order through immersive space **Year**: 2024 **Type**: academic **Entity**: UTDT / LED / Lab 6 **Industry**: Education / Cultural **Role**: Design Lead ## Abstract AXIS is an immersive experience built around the tension between chaos and order. The installation guides viewers through cycles of alignment and dispersal — brief patterns of coherence emerging only to dissolve back into disorder. At its core, the project draws from the Aizawa attractor, a mathematical structure discovered in 1984 whose spherical, spiraling geometry combines a dense nucleus with a dispersed periphery. Two mirrored Aizawa attractors share a single vertex, tracing an infinite loop along which the camera travels. Through two narrative cycles — one exploring the loss and recovery of form and color, the other unleashing an explosion of new shapes — AXIS renders the capacity of chaotic systems to generate emergent order. Four walls. One continuous journey. ## Capabilities Immersive Design, Generative Design, Art Direction, Sound Design ## Tools TouchDesigner, Blender ## Credits - Design: Julián Leiss, Lara Monteverdi - Tutors: Magdalena Molinari - Assistants: Jenny Ramírez Osorio, Mateo Amaral ## Reference https://www.youtube.com/watch?v=M8pApiSxVi0 --- [View full project page](https://julianleiss.com/axis) --- # SOMA > Where the body ends and the object begins, the boundary dissolves **Year**: 2025 **Type**: academic **Entity**: UTDT / LED / DGC **Industry**: Education / Fashion **Role**: Designer ## Abstract SOMA explores the blurred threshold between body and object. A seat that remembers the curve of a spine. A ring that frames an ear. A glass that folds into the grip of a hand. The objects that surround us are invisible molds of the human body — and the body, in turn, is shaped by what it touches. The project assembles a heterogeneous collection — jewelry, garments, furniture, graphic pieces, publications — all working with the counterform of the body at different scales. Some objects contain the body physically; others register it symbolically, as a graphic echo. From this duality, a brand identity emerges: an organic form wrapping industrial type, rigid and soft coexisting in adaptive symbiosis. The system extends into three dimensions through an itinerant volumetric structure — high-density foam supports where visitors can lean, rest, and leave their imprint. After the exhibition, SOMA becomes a fiesta: the body no longer interacting with matter, but with other bodies. Everything is body. ## Capabilities Brand Design, Art Direction, Spatial Design, Research ## Credits - Design: Julián Leiss, Bautista Ausqui, Constanza Caba - Tutors: Laura Escobar, Lucrecia Landin, Pablo Veron, Martín Legón ## Reference https://www.youtube.com/watch?v=iLhg-P4PuGY --- [View full project page](https://julianleiss.com/soma) --- # HDM > A mutating identity for three days of fluid expression **Year**: 2022 **Type**: academic **Entity**: UBA / FADU / DG **Industry**: Education / Music **Role**: Designer ## Abstract Hacedoras de Mundo was a hypothetical three-day event at FADU spotlighting artists ARCA, Nathy Peluso, and Shy Girl. The identity drew from fluidity — states of matter, digital information flows, biological bodies — mirroring the artists' ceaseless search for ever-mutating expressions. The brand translated rebellious energy into a mutating, genderless, eclectic visual language. Promotional materials, digital presence, and space design (lighting, screens, signage, installation) formed a unified system. A statement on the ever-evolving nature of contemporary art — extroverted, unconventional, and deliberately against traditional design narratives. ## Capabilities Brand Design, Art Direction, Spatial Design, Motion Design ## Credits - Design: Julián Leiss - Tutors: Carolina Pulvirenti, Valentina Seoane --- [View full project page](https://julianleiss.com/hdm) --- # Plexa > A chair born from parametric logic and cultural identity **Year**: 2025 **Type**: academic **Entity**: UTDT / DDM **Industry**: Furniture / Design **Role**: Designer ## Abstract PLEXA is a chair designed and fabricated as part of UTDT's Furniture Design program, with the identity of the Di Tella community as its conceptual axis. The process moved from conceptualization through scale models and material testing to a full-scale prototype. The project integrates parametric design tools with physical fabrication, using Rhino and Grasshopper to resolve the structural and formal logic of the piece. Exhibited at the Museo Moderno as part of "Invierno en la Ciudad," accompanied by participatory activities exploring digital technologies, recycled materials, and design as shared experience. ## Capabilities Industrial Design, Parametric Design, Art Direction, Generative Design ## Tools Rhino, Grasshopper ## Credits - Design: Bautista Ausqui, José Díaz Herrera, Matías Cornara, Julián Leiss - Tutors: Alfredo Guzmán, Lucila Berenblum, Rocío Nerón Coiro --- [View full project page](https://julianleiss.com/plexa) --- # Hacia la Conciencia > A VR journey through the stages of consciousness during meditation **Year**: 2024 **Type**: academic **Entity**: UTDT / LED / Lab 6 **Industry**: Education / Wellness **Role**: Designer ## Abstract A virtual reality experience that invites the viewer inside the human mind during meditation, traversing different stages of consciousness. The journey explores the interconnection between body and mind, with the pineal gland as its central element. As users advance through the 360° environment, sensations, emotions, and thoughts emerge, transform, and ultimately return to a state of clarity. Built for Oculus, the piece treats immersion not as spectacle but as a vehicle for introspection. ## Capabilities Immersive Design, Art Direction, 3D Modeling, Sound Design ## Tools Blender, Oculus/VR ## Credits - Design: Julián Leiss, Lara Monteverdi - Tutors: Magdalena Molinari - Assistants: Jenny Ramírez Osorio, Mateo Amaral ## Reference https://www.youtube.com/watch?v=xUQkdFwn0ek --- [View full project page](https://julianleiss.com/hacia-la-conciencia) --- # Sum³ > Audiovisual mapping that finds freedom at the edge of its own constraints **Year**: 2025 **Type**: academic **Entity**: UTDT / LED / Lab 7 **Industry**: Education / Cultural **Role**: Designer ## Abstract SUM³ explores the capabilities of projection mapping as a narrative medium. Starting from a strict volumetric configuration, an audiovisual narration unfolds that finds its freedom precisely at the edge of its own constraints. The project operates on the principle that the whole transcends the sum of its parts — each module of a larger system connects and links to generate something greater. Two antagonistic registers — synthetic/digital and organic/analog — cooperate and harmonize, producing a synchronized collective force. ## Capabilities Mapping, Art Direction, Sound Design, Spatial Design ## Tools After Effects ## Credits - Design: Julián Leiss, Matías Cornara - Tutors: Blas Lamagni - Assistants: Mercedes Irvenizzi, Martín Tarifeño --- [View full project page](https://julianleiss.com/sum3) --- # Acople > Real-time visuals exploring the existence of pure form **Year**: 2025 **Type**: academic **Entity**: UTDT / LED / Lab 7 **Industry**: Music / Cultural **Role**: Designer ## Abstract Real-time visuals designed for artist Jennitza. ACOPLE explores the existence of form — abstract form, pure form, Platonic solids, Euclidean geometries — as containers of meaning. A live visual performance that treats shape as a philosophical proposition. ## Capabilities Generative Design, VJ, Art Direction, Digital Design ## Tools Resolume Arena, p5.js ## Credits - Design: Julián Leiss - Tutors: Blas Lamagni - Assistants: Mercedes Irvenizzi, Martín Tarifeño ## Reference https://www.youtube.com/watch?v=muChy_J2Ohc --- [View full project page](https://julianleiss.com/acople) --- # Entre Tinieblas > A poster that splits saints and sinners down a crooked line **Year**: 2022 **Type**: academic **Entity**: UBA / FADU / DG **Industry**: Education / Film **Role**: Designer ## Abstract A rhetorical image exercise exploring the tension between the sacred and the profane in Almodóvar's film. The poster superimposes a nun and a Spanish femme fatale from the 1980s through a crooked diagonal cut — two disparate halves that play with the idea of being one and the same. Built through collage and gestural graphics referencing the transgressive spirit of la Movida Madrileña and the painting of Miró and Picasso. Red for sin and desire, yellow for the divine and luminous — also a nod to Spain itself. The title receives a gestural typographic treatment reflecting the film's wild, expressive character. Exhibited at TRImarchi 2022. ## Capabilities Art Direction, Creative Direction, Motion Design, Digital Design ## Credits - Design: Julián Leiss - Tutors: Carolina Pulvirenti, Valentina Seoane --- [View full project page](https://julianleiss.com/entre-tinieblas)